Amazon Updates Bidding Strategy for Sponsored Brands Campaigns

Amazon Updates Bidding Strategy for Sponsored Brands Campaigns

Amazon Updates Bidding Strategy for Sponsored Brands Campaigns

Amazon Updates Bidding Strategy for Sponsored Brands Campaigns

Stay Ahead of the Curve with Dynamic Bid Adjustments

In the ever-evolving realm of Amazon advertising, change is the only constant. And recently, Amazon has rolled out a significant update to its bidding strategy, particularly affecting Sponsored Brands and Sponsored Display campaigns.

Dynamic Bid Adjustments: A Game-Changer for Sponsored Brands

Previously, Amazon had the ability to dynamically adjust bids for Sponsored Display campaigns by up to 300%. Now, this feature has been extended to include Sponsored Brand ads as well.

What this means is that Amazon can now raise your Sponsored Brand bid by up to 300% if they believe that the click is likely to lead to a conversion. For instance, a bid of $1 might be increased to as much as $4.

Implications for Advertisers

 

 

 

 

 

 

 

 

Implications for Advertisers

This update has several implications for advertisers:

    • Potential Increase in Costs: Expect your Cost Per Click (CPC) to potentially rise significantly, especially during peak traffic times like holiday sales events.

    • Goal-Oriented Adjustments: These bid adjustments are only applicable for Sponsored Brands campaigns with “Drive page visits” as the campaign goal.

    • No Opt-Out Option: There is currently no way to disable this feature for Sponsored Brands campaigns.

 

 

 

 

 

 

 

 

 

What You Can Do

Here are a few things you can do to adapt to these changes:

    • Monitor Your Spend: Keep a close eye on your advertising spend and be prepared for potential increases in advertising costs.
    • Regularly Check Campaign Performance: Regularly monitor your campaign performance to ensure that your ads are still performing well and that you are getting the most out of your advertising budget.
    • Reevaluate Your Strategies: It may be necessary to reevaluate and adjust your advertising strategies in light of these changes.
What You Can Do

Conclusion

Amazon’s updated bidding strategy for Sponsored Brands campaigns is a significant change that advertisers need to be aware of. By understanding the implications of this change and taking steps to adapt your advertising strategies, you can ensure that your campaigns continue to be successful.

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